LNY Market Research
Market landscape (live)
Source of truth: Greater Sacramento Lunar New Year Season - Market Landscape — edit All; browse 2027 / 2026
Seeded from the 2026 Lunar New Year Season flyer (12 events Jan 24–Mar 7) plus ecosystem reference rows.
How to use the sheet
- All — canonical rows (one row per event per season year)
- 2027 / 2026 — filtered views sorted by date
- Use Attendance source and Data gap honestly; do not invent numbers
See Using market research for methodology and contributing.
Season coordination
Lane assignment — cross-season practice (crowded calendars, intentional roles). Autumn 2026 is the worked example; the same logic applies to LNY.
Weekend booking
Decision engine — reusable method: venue hard gate, Tet-relative labels, draw-based collisions, Super Bowl Sunday product mode.
2027 example (Elk Grove) — two weekends left after park inventory; provisional recommendation.
Planning with AI
Agents: clone festival and follow AGENTS.md for column schema, sheet IDs, and MCP load order.