Using Market Research
Why shared research
Greater Sacramento runs a dozen-plus LNY season events and twenty-plus autumn programs. Coalition planners should not each reinvent the comp set. One honest landscape per season — shared, forkable, peer-reviewable — reduces chaos and honesty gaps.
LNY — live data
Source of truth: Greater Sacramento Lunar New Year Season - Market Landscape — edit All; browse 2027 / 2026
- LNY market research — season guide on this site
Seeded from the 2026 Lunar New Year Season flyer (12 events Jan 24–Mar 7).
Autumn — live data
Source of truth: Greater Sacramento Autumn Season - Market Landscape — edit All; browse 2026 / 2025
- Autumn market research — season guide on this site
- Season coordination — lane assignment (cross-season; autumn worked example)
Planning with AI
Plan with AI · Google Workspace MCP · Sheets registries — for agents that read or update sheets from Cursor. Column definitions, sheet IDs, and repo file paths are in AGENTS.md after git clone.
Occurrence rows
Each market landscape row is one year of one event. Filter Season year + Row status for current planning; filter event_id for history. Do not overwrite held rows when adding next year.
Honest scale methodology
- Separate organizer/press claims from field reads and internal planning
- Use Attendance source column every time
- Log Data gap when a number is unknown — do not invent
- Planning band for MAF: 2,500 attendees (not stranger-scale flyer math)
Contributing
- Request edit access to the sheet (or propose rows in a case study / issue)
- Match existing column headers; protect the header row
- For agent-assisted updates: Plan with AI and Google Workspace MCP
See also Contributing · contact@cpalss.com.